So far, you have learned the importance of having a brand as a christian entrepreneur. If you haven't seen that last video or read the last blog post, then definitely go watch it.
Today, I wanted to give you some more insights on 5 things that I look for in my client’s businesses that shows they have a strong brand.
#1: You are consistent with your post topics:
People should be able to see your specific niche/ brand in everything that you post.
Now, you can be talking about the types of soaps you like to use, but how are you telling that to your audience. For example: If you’re a singer and you are always booking gigs, or trying to book gigs and you’re promoting someone’s product. You can talk about how this product helps you get ready for your shows, or writing, or whatever you do with your talent.
Not only will this help promote the product, but it will bring it back to what you do, and who you are.
#2: You have a clear message:
What are you trying to tell people when they see you? What do you want them to learn when they come across your facebook page, your instagram page, etc? What information are you gifting them?
You don’t have to be a social media guru, a teacher, or create posts dedicated towards educating others about your craft, but there are always lessons to be learned when people look at what you are doing.
Disney has a clear message within their brand. Sharing magic with others. It's very evident in everything they do. Not just because they have a slogan that says “The most magical Place on Earth”. But they work hard to make their movies, their stores, their theme parks, and more feel and look magical.
You have to capture others in the same way and we can dive more into how to do that in another video.
#3: You don’t allow fear to hinder your success
We all get a little insecure about what we do. Some more than others, but we have to break down our walls and keep it pushing. When you have a strong brand you can't allow the perceptions of others, thoughts of failure, and lack of whatever interfere with what you are trying to do.
I love William Shakespeare and one of his famous quotes from Julius Cesar. It goes carpe diem quam minimum credula postero, which means “seize the day, put very little trust in tomorrow”. If you continue to let your fear interrupt your success you will repeat the same behaviors. Stop thinking that change will happen if you don’t put in the work. Tomorrow is never promised to us and we are purposed for greater.
#4: You love your clients as much if not more than the money.
This is a hard one because we all love money and making money. What makes you a strong brand is when you care about the people you are serving more than making a quick buck. We all know that you need to be paid. That's a clear objective. But is that your only objective?
1 Timothy 6:10 says: "For the love of money is a root of all kinds of evils. It is through this craving that some have wandered away from the faith and pierced themselves with many pangs."
If you treat your clients like they don’t really matter, like you only cared about the profit, then are you truly providing for them? What is your why? To get rich and live large, or to help the world through a product or service? The money will come.
#5: You are Creating something generational.
It is hard work to create something that will last. But the strongest brands are the ones that show up every day, and don’t have a plan on stopping.
What legacy are you building? When you leave this earth how do you want people to remember your business?
If you have a temporary, one hit wonder mentality, then you will only have success for a short period of time.
You may go viral fast and be able to ride the coast for a while, but how long do you want success?
I guess a good example of the short winded success can be the use of check cash agencies or pay day loans. I know many of us are guilty of using a payday loan for whatever reason. But do you know that that is harming you more than helping you?
You are getting temporary money that will not help you build in the long run but only satisfy you in the now.
Your business should be built with the time and consideration that this can be your family's ticket to success. Not only that, but you are doing something that God placed inside of you.
All of these signs take a little bit of work, but you must determine if this is worth it.
Stay Blessed, Be Blessed.