The Number One Home Care Boss
Social Media Marketing
We had the pleasure of partnering with Jessica Kay for an extensive 12-month engagement to enhance her social media presence, brand image, and website. In her role as a home care consultant, Jessica aimed to build a robust brand identity that could attract high-end clients.
The Client: Jessica- Ready to change the healthcare field
We conducted an in-depth competitor analysis and identified the weaknesses of her competitors that we could leverage to increase Jessica's brand visibility. Using this approach, we implemented a highly targeted social media ad campaign that resulted in a 40% increase in website traffic and a 25% increase in lead generation.
Our Approach: Increasing our audience members
We began by giving her website a personalized touch, making it more user-friendly, intuitive, and visually appealing. We also created a conversion funnel to help her course reach a wider audience and attract more clicks. The result was a more interactive platform that allowed Jessica's audience to book appointments with ease.
In tandem, we focused on revamping her social media profiles, leveraging data analytics to create a content strategy that resonated with her target demographic. We also optimized the website for search engines using various SEO techniques to ensure that Jessica's business appeared at the top of organic search engine results pages. As a result, she experienced a 50% increase in organic traffic, with her website ranking for over 100 high-intent keywords.
In addition to this, we devised a customized email marketing strategy that provided personalized updates on her latest services, which significantly increased her click-through rates for email campaigns by over 20%. The email campaign also assisted in creating a long-term connection between Jessica and her clients, leading to an increase in customer loyalty and repeat business.
The Results: A Successful Campaign
Our work resulted in her growth of over 2,000 followers, a remarkable 60% increase in sales, and helped her qualify for Instagram Reels bonuses. Jess is now consistently reaching an average of 2-3k views on each reel, substantially expanding her client base and overall brand positioning.
Working with Jessica also helped her attain tremendous growth, paving the way for her to step away from her corporate job and establish her 7-figure business. With our support, she also found the time to launch a popular restaurant - a testament to the immense progress we had made in enhancing her digital presence.
These results show the impact that we can make on business growth and brand reputation. Our team enjoys working with clients to achieve their goals and help them stand out in their respective industries. We look forward to collaborating with more entrepreneurs and business owners to help them make the most of their digital presence.
"I have been working with Arshawna for quite some time now, and I must say that her services are top-notch. One of the things I appreciate the most is how they handled our social media and website. As a busy home care boss, it can be challenging to keep up with the online world. However, thanks to her diligence, that is no longer a problem.
She has made our process so much easier by creating engaging content that has helped us reach more potential clients. Our website has also been transformed, and it now looks professional and polished. Arshawna really takes the time to understand our business and tailors her services to our specific needs. Working with her has been an absolute pleasure, and I highly recommend their services to anyone looking to enhance their home care business."